Championing insurance for every Filipino


“I won’t die anytime soon” and “it won’t happen to me”, these are some of the familiar statements of Filipinos when talking about life insurance.

Let’s admit it, until now, life insurance as a topic of conversation is still not a fun thing to talk about. But mind you, when you sit down with an advisor who has your best interests in mind, you may find life insurance as something that you need to have not just for yourself, but also for your family.

Many Filipinos think that life insurance is for rich people. But it isn’t. Every Filipino should have insurance not just for us but also for our loved ones.

That’s why Sun Life Philippines, the top-ranked and longest-standing life insurance company in the Philippines, aims to serve five million clients by year 2020 under its new five-year growth plan dubbed as “Rise PH”.

Sun Life is championing every hardworking Filipinos to utilize financial products such as insurance and investments.

“Despite the bright prospects that the country’s economy has, prosperity still hasn’t trickled down to the more disadvantaged sectors of society. We have to address this,” Sun Life President and CEO Riza Mantaring said.

According to her, Sun Life would like to see more Filipinos looking forward to a brighter future and the whole country rising to greater heights. The company would like to start by targeting five million clients in five years.

What’s good about Sun Life? They always dare to dream big which push the company to do more that will allow to make a greater contribution to the country’s future.

In order to reach the company’s goals, several initiatives will be launched under “Rise PH”. These initiatives will have Sun Life reaching out to a broader market, further boosting its financial literacy advocacy, and expanding its reach nationwide.



The initial set of initiatives will be launched this June, which Sun Life has declared as “Financial Independence Month.” This includes the cooperation with 8990 Holdings, Inc., one of the top mass housing developers in the country, for efforts to promote financial literacy.

Another initiative is “Money for Life”, a comprehensive, customizable financial planning program that will ensure that a client will have sufficient funds for every stage of his life.

To help inspire the public to create their Own Money for Life plan with a financial advisor, Sun Life created a 360-degree visual reality (VR) video, transporting them to different scenarios based on their chosen life stage. This will enable the viewer to live the dream for a minute and be encouraged to start planning for their future through Money for Life and Sun Life’s life insurance and investment products.


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